fashion tech farm

clien: fashion tech farm
location: Zeelsterstraat 80, Eindhoven
program: knowledge center (fashion tech) + housing

In the Strijp district, near the St. Theresia Church in Eindhoven, there is a two-storey office from 1970 . The office is designed in a modernist, almost industrial architectural style. The special 1970s architecture is different and lower than the adjacent 1950s buildings with sloping roof shape. In our view, a new modestly appropriate addition, an extra floor, is a realistic starting point for this special building. In this way, the building will become an even more recognizable place that compliments the neighborhood. The proposal is to convert this former Amro bank office into a knowledge center/workshop for the owners of Fashion Tech Farm with a family home on top.

Fashion Tech Farm

Fashion Tech Farm is the center of the new fashion movement. It is a knowledge center to change the fashion system from within. This is done by offering entrepreneurs of the field a workshop space, providing education and demonstrations, developing production processes and clothing that does more for you and is truly innovative. So, a place where smart designers and colorful technicians come and go. This presence ensures liveliness in the neighborhood.

Architecture

The current building gives a unique image due to its modernist appearance with the concrete columns and construction. The structure is a slightly recessed facade with lots of glass, referring to the transparency of the ground floor. The main building with its brick facades remains recognizable as such. The glass top and the “green” intermediate member are “just” additions. The new home will have its own access on Bredalaan.

Living pleasure, minimal energy consumption, energy production, lightweight construction and minimal environmental impact are leading in the design. Solar cells on the roof will provide the home and office with energy. Through innovative use of materials translated into architectural “textiles”, a lightweight construction will be realized on the 2nd floor.