ddw 2021


client: dutch design week 2021
location: Paradijslaan 72 Eindhoven
exposition: october 2021
program: you and the paradise

Since the dawn of time - and in every country - we’ve dreamed of a perfect, happier place. A place we once lived and want to return to. A distant place, both in time and space, which has always been a model for the development of cultures and society. Can we, through our collective effort and reflection, living in our complex society, still shape our environment according to a dream image of Paradise?  We invite you to step inside our pattern of arrows and follow the multiple directions to Paradise. Ask yourself: 

What is Paradise?

Where is Paradise?

What is the value of Paradise?

Who are You in Paradise? 

These questions will take you back in time, through different countries and cultures, showing how the idea of Paradise was transformed throughout history – reaching even the utopias of the modern era. This approach allows us to share and grow the current utopia!

the exhibition:

You and the Paradise challenged people to think about their ideal society and ways of living together in a complex urban system. We invited people to join the discussion about You and the Paradise and express what Paradise meant to them. The thoughts were placed in a pattern shaped by a set of four lines and a triangle. This pattern symbolizes Paradise: the four seasons, four rivers, four directions, four elements, and the tree of life.